SEO 101: How to Optimize Your Website For Voice Search

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February 6, 2023

As the use of virtual assistants like Amazon’s Alexa and Apple’s Siri becomes more widespread, optimizing your website for voice search is becoming increasingly important. 

Here are some tips to help you get started in optimizing your website for voice search:

1. Use long-tail keywords. 

Voice search queries are often longer and more conversational than typed search queries. As such, it’s important to use long-tail keywords that reflect the way people naturally speak. For example, rather than using the keyword “pizza,” you might use a longer phrase like “Where can I find the best pizza delivery near me?”

2. Use natural language.

Speaking naturally will make it easier for virtual assistants to understand and respond to voice search queries. This means using complete sentences and avoiding industry jargon or technical terms that may be difficult for the average person to understand.

3. Optimize for mobile devices.

More and more people are using their smartphones to conduct voice searches, so it’s important to ensure that your website is mobile-friendly. This means making sure that it loads quickly, has a responsive design, and is easy to navigate on a small screen.

4. Claim your Google My Business listing. 

Google My Business, now Google Business Profile, is a free tool that allows you to manage your business’s online presence across Google, including in search results and on Google Maps. By claiming your listing and providing accurate and up-to-date information, you’ll make it easier for people to find your business when they use voice search.

5. Use structured data markup. 

Structured data is a way to annotate your website’s content to make it easier for search engines to understand. By using structured data markup, you can help search engines categorize the context of your content, which can improve its visibility in voice search results.

6. Use meta tags. 

Meta tags are snippets of text that describe the content of your page to search engines. By including relevant meta tags on your website, you can help search engines interpret the theme of your website’s content and improve its visibility in voice search results.

7. Use Alt tags on images. 

Alt tags are short descriptions of images that are displayed when an image can’t be displayed on a webpage. By including Alt tags on your images, search engines will have a better understanding of the context of your website content and will help it become more visible in voice search results.

8. Use social media. 

Social media platforms like Facebook and Twitter can be great for getting your content in front of a large audience. By using social media to share your content, you can increase its visibility and make it more likely to be found through voice search.

By following these tips, you can help improve your website’s visibility in voice search results and make it easier for people to find your business when they use virtual assistants. As the use of voice search continues to grow, it’s important to stay up-to-date on the latest best practices and optimize your website accordingly.

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